METHODOLOGY FOR MEASURING POPULATIONS OF INSTITUTIONS

Period of Performance: 01/01/1984 - 12/31/1984

$40K

Phase 1 SBIR

Recipient Firm

Decision Science Associates
P.O. Box 969
Vienna, VA 22183
Principal Investigator

Abstract

ALTHOUGH THE ART OF ESTIMATING HUMAN POPULATIONS IS MATURE, INSTITUTIONAL ESTIMATION RELIES ON RESEARCHERS' INTUITIONS OR ILL-FITTING ADAPTATIONS OF CONSUMER RESEARCH. THIS PROJECT IS TO DEVELOP A DATA GATHERING AND ANALYSIS METHODOLOGY FOR MEASURING FEATURES OF A POPULATION OF INSTITUTIONS (E.G., DEMAND FOR A NEW MANUFACTURING PROCESS). WE PROPOSE FOUR SPECIFIC CONTRIBUTIONS, WHOSE FORMULATIONS, FEASIBILITY TESTING AND RESEARCH PLANNING CONSTITUTE PHASE I TASKS: (1) BASIC METHODOLOGY FOR EVALUATING ESTIMATION STRATEGIES AND RESULTING ESTIMATES (E.G., USING "DECOMPOSED ERROR ANALYSIS" AND "PLURAL ANALYSIS"). (2) INNOVATIVE DATA GATHERING AND ANALYSIS TECHNIQUES FOR: TASK FORMULATION AND ALLOCATION OF EFFORT; SAMPLING FRAMES; POPULATION CONTROL DATA; SAMPLE SPECIFICATION; UNIT MEASUREMENT. (3) A COMPUTERIZED DATABASE OF ESTABLISHMENTS. (4) DEMONSTRATION OF AN INTEGRATED METHODOLOGY IN THE CONTEXT OF INDUSTRIAL MARKETING RESEARCH OR OTHER CASE STUDIES. THE PROJECT TEAM CONTRIBUTES: AWARD-WINNING INNOVATIVE RESEARCH CREDENTIALS IN THIS FIELD (BROWN - P.I.); EXTENSIVE EXPERIENCE OF INSTITUTIONAL STUDIES AND INDUSTRIAL MARKET RESEARCH (BROWN, LILIEN, JACKSON); STATISTICAL EXPERTISE (LINDLEY); AND ACCESS TO THE RESOURCES OF THE INSTITUTE FOR THE STUDY OF BUSINESS MARKETS (LILIEN).